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“I want every woman to know that being fashionable is just as much about confidence as it is about style.”

— Sarah Tripp, @sassyredlipstick

Hi! I’m Sarah Tripp. Thanks so much for stopping by!

I started Sassy Red Lipstick in 2013 to express my lifelong love of fashion and it eventually became a place to share my self-love journey as well. I had always wanted to start a fashion blog, but was never quite sure how to make it happen. After returning home from a summer internship at a fashion-focused ad agency in Manhattan, I was feeling super inspired to finally turn my dream into a reality. My then-boyfriend-now-husband Robbie gave me the push {and tech/design know-how} I needed to launch this website and we’ve been doing it together ever since. We started this blog when we were just two college kids in love… fast forward to today and we feel so lucky to have made it a reality!

Sassy Red Lipstick has become a place where I express my creativity and sense of style, while also reminding women that they don’t have to be a size 2 to be chic. As you’ll see, the topics I’m most passionate about here on SRL are all about body positivity and honoring your curves. I want all my readers to know that body confidence is the sexiest attribute a woman can have. I’m a firm believer that once you learn to love your body, it’ll love you right back!

I am a proud Las Vegas girl, I was born and raised there and so were both my parents! I love my hometown so much. I grew up going to UNLV Rebels basketball games with my dad and throughout high school I worked at Nordstrom in the Fashion Show Mall on the Strip. I played volleyball in high school and was very active in student government. I loved growing up in a city where there was always something fun to do! And of course, great shopping.

In 2010, I moved to Utah to attend university. I was accepted into my school’s competitive Advertising program where I worked as a senior account manager in the student-run ad lab that worked on real campaigns with real clients. The summer before my senior year, I moved to Manhattan and interned at a boutique advertising agency where I got to work directly with clients such as Stuart Weitzman & David Yurman. I graduated college with a bachelor’s degree in Communications in 2013.

Robbie Tripp came into my life so unexpectedly, but isn’t that the best kind of love? We knew of each other through mutual friends in Vegas and followed each other on social media long before we ever met in person. Eventually we started commenting on each others’ Instagram posts here and there for several months before finally exchanging phone numbers. Soon after, we began FaceTiming every night and having deep conversations about everything under the sun. This was in the final weeks of my junior year in college and Robbie was attending school in central California where he was playing basketball at a junior college. After talking and texting for months, he finally decided to fly out to Vegas to spend a week with me so we could meet in person. Our first date was on May 10th, 2013, and at the end of that week he asked me to be his girlfriend.

I already had firm plans to move to NYC for my summer internship, so the first three months of our relationship we dated long distance. We continued to develop our relationship over handwritten letters, flirty text messages, and late night FaceTime calls. When I went back to Utah for my final year of college, Robbie decided to transfer to school in Utah as well so we could continue dating. Eventually we got engaged, and ended up getting married exactly one year to the day of our first date: May 10th, 2014. {Click here to see our wedding day!}

Robbie is the most passionate, ambitious, and creative person I’ve ever met and he has helped me grow in so many ways. I truly could not do what I do without him. I love being Robbie Tripp’s wife and I can’t wait to spend forever with this guy!

In 2016, Robbie and I made the best {and biggest} decision we’ve ever made and moved to San Francisco to chase our dreams. We spent years building our careers in that incredibly unique and diverse city and we loved it. We accomplished so much and made so many precious memories in our little city by the bay. But as they say, to everything there is a season. We felt we were outgrowing city life and needed to expand our team while finding more balance. We decided to move to sunny Phoenix, Arizona and start building our first home! We are so happy with our decision to move back to the desert and are enjoying a little more balanced and slower pace of life here in AZ.  It’s so fun to work side by side on building SRL into what we’ve always dreamed for it and celebrating each and every success together. We never could have predicted this is where it would take us but we are loving every minute of it!


If you have any questions about me or anything else you’ve read here, I always reply to my emails and direct messages on Instagram. I love connecting with my readers and am so grateful for those of you who follow along here on SRL! I couldn’t do any of this without you!



Frequently Asked Questions

Where are you based?

We launched my blog in Utah while in college, turned it into a full-time career in San Francisco, and now we’re soaking up the desert sun here in Phoenix, Arizona! {I get asked all the time for my recommendations when visiting SF and we spent years putting together a list of our top favorites. If you’re going to visit, definitely check out my Ultimate San Francisco Travel Guide!}

Where did the name ‘Sassy Red Lipstick’ come from?

Growing up, my mom always called me ‘Sassafras’, her quirky spin on my name. Also, being sassy has been a prominent personality trait of mine since I was a little girl. My love for bold red lipstick began my freshmen year of college; I loved how confident it made me feel and I realized I could really pull off the look. I had to start a blog for a class that year and the name just came to me, two things that make me who I am: Being sassy and rocking red lipstick!

Why did you start a fashion blog?

I’ve always loved fashion. I look to trends for inspiration but I definitely like to be unique and showcase my own style. I’d read fashion blogs for years and had always wanted to start my own. In college, I lived in New York City as an advertising intern and it was there that I really began thinking about starting my own fashion blog. When I returned home, my supportive boyfriend-now-husband Robbie gave me the push I needed to make that dream a reality. I’m so glad I made the decision to take that first step because it’s led to so many wonderful things for us.

Do you have any tips for me and my blog?

This is probably the most common question I receive, so I wrote a whole post on my Top Five Tips for New Bloggers.

What kind of camera do you use and who takes your pictures?

Robbie shoots me using our Nikon D5500 with a 35mm lens. He edits our photos using Adobe Lightroom and is obviously incredible at it. So nice to have such a creative business partner with me at all times.

Occasionally I shoot with different photographers as well. When I’m traveling to certain cities I have some favorites I like to work with: Chantel Marie in Portland, Samantha Looney or Rose Swain in LA, Laurel Creative in New York, Haley Nord in Utah, and Audrey Coons in Arizona.

I’m always open to working with new photographers so shoot me an email at if interested!

Where can I find more info about your wedding?

May 10th, 2014 was the best day of my life. You can see all the photos, video, and read about our special day from this post: Our Wedding Day. I linked all the vendors at the bottom of the post, along with links to our formals and engagement posts.

What’s your biggest style tip?

Dress for what looks good on your body type, don’t wear trends just because they’re “in”. If you aren’t comfortable with a certain trend or feel it’s not super flattering on you, move on to something that does! You’ll never miss it. Being comfortable in your own skin clothes shines through and radiates confidence. I’ve always said that one of the biggest indicators of a a gal with great style is one who knows how to dress for her body type.

What’s your natural hair color?

Believe it or not, despite my darker eyes and eyebrows, I’m actually a natural (dirty) blonde! I first dyed my hair dark my freshmen year of college and loved it because it made my darker features  pop. I’ve since experimented with ombré and gone back to blonde, and now I’ve settled into something a little shorter and closer to my natural color.